NEW CLASSIC: Ralph Lauren Trend Analysis
Course: CADS 5760 - Fashion Analysis & Forecasting
Team: Elizabeth Langner, Cecelia Mintz, Sophia Koolman, Carter Phelps, Kate Blackburn
New Classic is a hypothetical company that specializes in constructing effective strategies to evolve the brand image of All-American brands, as well as address future trends. In this pitch, our team dives into the DNA of Ralph Lauren and then presents trends that the brand should pay close attention to for spring/summer 2024.
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